BEHIND THE WORDS

Jenny Der was born a Virgo (with a side of Libra) and raised in sunny California. A creative at heart, she has always challenged herself to think of new ways to do and say the same things. From being a little girl and writing songs, poems and greeting cards for friends and family to now having over 18 years of writing experience for fashion, wellness and lifestyle brands, it has always been a passion of hers. Along with writing, Jenny has over 13 years of concepting, strategizing and executing ideas for multi-channel digital and print campaigns as well as creative directing photo shoots for e-commerce, lookbooks and social media. She lives in San Diego with her 2 daughters, 2 dogs and only 1 husband.