Where I’ve worked

Alo Yoga (Los Angeles, CA) Contract Senior Copywriter | 03.23 - 12.24

  • Strategized and wrote copy for multiple releases.

  • Strategized with a team to write and edit copy for bi-monthly color drops including emails, subject lines, website copy, organic and paid social, affiliate marketing, and more.

One (New York, CA) Contract Senior Copywriter | 02.23 - 03.24

  • Strategized and wrote copy for the relaunch of the website and app.

  • Played a large role in launching multiple programs through website copy, emails, and digital advertising.

Contract Creative Director + Copywriter (Los Angeles, CA) 10.18 - 1/23

  • Clients have included DSTLD, Skin Laundry, Fabletics, NYDJ, LadyLay, Bella Dahl.

Rastaclat (Long Beach, CA) Senior Copywriter | 09.20 - 12.22

  • Created and maintained voice and tone across all channels including digital and retail partners (email, website, product descriptions, paid ads, affiliate copy, SMS, Instagram, store signage, etc.

  • Concepted monthly stories to create email calendar and cadence

  • Strategized, performed competitor research and concepted and wrote romance copy for new collection launches

Fabletics (El Segundo, CA) Senior Copywriter | 03.15 - 10.18

  •  Wrote and edited all copy for fabletics.com (trend shops, site assets, product descriptions), monthly campaigns, monthly lookbooks, 30+ emails per month (both member and lead subscription), print collateral, catalogs, 24 retail stores nationwide and 5+ promotions per month.

  • Developed brand voice and helped create company brand book. Responsible for maintaining the voice, ensuring all creative content remains consistent.

  • Strategy and concept development across all channels.

  • Spearheaded testing of subject lines in order to increase open rate by 4% over a 3-month period.

Freelance Projects (Los Angeles, CA) Senior Copywriter | 07.14 - 03.15

  • Clients include Alo Yoga, Kalla Flowers, Big Star Denim.

  • Wrote print and digital campaigns, website assets, emails, hangtags and social media copy.

  • Kalla Flowers: created compelling stories around each bouquet, concepted national campaigns (billboards, print ads and

    social activations) and strategized ways to increase brand awareness.

Planet Blue (Santa Monica, CA) Copywriter | 04.13 - 07.14

  • Wrote site assets and product descriptions for shopplanetblue.com, promotions and campaigns.

  • Planned social media posts and captions, managed the blog and content team.

The Found Agency (Los Angeles, CA) Co-Founder | Director of Content | 03.10 - 04.13

  • Clients included: branch + cotton, Epoch Lacrosse, Claret Handbags, Lime & Vine.

  • Expanded my experience to include social media strategy, public relations and content creation.

  • Concepted, planned and executed photo shoots.

BCBGMAXAZRIA (Los Angeles, CA) Content Coordinator | 10.08 - 03.10

  • Wrote product descriptions and catalog copy.

  • Maintained the specific voice for each brand: BCBG, Max Azria, Herve Leger and BCBGENERATION.

WHERE I’VE LEARNED

  • FIDM, Los Angeles, CA Professional Designation Degree | Merchandise Marketing 2005

  • Whittier College, Whittier, CA Bachelor of Arts | Psychology 2004